Mexico is far from Brazil when it comes to mergers and acquisitions. Buyers and sellers in the Mexican mergers and acquisitions (M&A) market have different priorities, which has made it difficult to close deals.

According to the report "Mergers and Acquisitions in the New Reality" by the advisory, audit and tax firm KPMG, 56% of companies in Mexico, both potential sellers and likely buyers, said they are more interested than before in mergers and acquisitions.

Among the companies willing to sell, the most important thing about M&A for 53% of the cases is to see palpable growth in their business, even becoming partners of the buyer to maintain a percentage of participation in the new company.

But for companies that are open to making a purchase, the renewed interest in M&A responds, in 32% of cases, to the desire to “take advantage of offers” in the current situation, or simply to expand their portfolio of brands. That is, there does not seem to be the same immediate openness to collaboration that ready-to-sell brands want.