A financial advisory firm, also known as a company or financial advisory service, is a type of business that offers a variety of financial advisory and consulting services to individuals, businesses, and organizations.

These firms offer expertise and guidance in various financial areas to help clients make informed decisions and achieve their financial goals. Some common services provided by financial advisory firms include:

1. Investment Advisory: Advising clients on how to invest their money, manage their investment portfolios, and achieve their financial objectives. This can include providing recommendations on stocks, bonds, mutual funds, real estate, and other investment opportunities.
2. Financial Planning: Assisting clients in creating comprehensive financial plans that span budgeting, retirement planning, estate planning, tax strategies, and more. Financial advisors help clients develop a plan for achieving their long-term financial goals.
3. Retirement Planning: Specialized advisory on retirement savings, income planning, and strategies to ensure a comfortable retirement. This may involve recommendations on retirement accounts such as pension plans.
4. Estate Planning: Guidance on how to manage and distribute assets, minimize estate taxes, and create wills and trusts to ensure the orderly transfer of wealth to heirs or charities.
5. Tax Planning: Offering strategies to minimize tax obligations and optimize financial decisions in view of tax laws and regulations.
6. Risk Management: Assessing and mitigating financial risks, including insurance needs, to protect customers from unexpected events such as accidents, illnesses or natural disasters.
7. Debt Management: Offering advice on how to manage and reduce debt, whether related to credit cards, mortgages, or other loans.
8. Business Financial Advisory: Assisting companies with financial matters such as mergers and acquisitions, capital structure, financial analysis, and strategic planning.

Clients typically engage the services of a financial advisory firm to access to expert financial guidance, receive objective financial advice, and make well-informed decisions to secure their financial future. These firms may charge fees based on the services provided, a percentage of assets under management, or other fee structures, depending on the nature of the engagement.